New Age Marketing Tips article

Ideas for Creating Powerful Headlines ...
By Otto Collins


No Matter what you are writing, the headline is the most important thing.

So, what make a great headline?

The job of the headline in any ad, poster flyer article or anything else is to get the reader's attention. The headline should be so compelling, so inviting that it makes the reader say to themselves "I want to know more."

When I write headlines for an ad or article I find a quiet spot and take out a legal pad and start writing possible headlines. I don't write or experiment with one or two. I don't stop until I have at least twenty or so.

Don't write headlines that just talk about features or give information about what you're selling or promoting, make sure you talk about benefits.

If you do Massage therapy, don't say-- "Come get a massage" when you can say "Spend an hour in heaven for only $75"

If you're a Reiki practitioner, don't say -- "come in for a Reiki Treatment" when you can say, "Life Force Restored in about an hour"

If you are a Chiropractor, don't say "we specialize in whiplash" say "Announcing, A Powerful New Treatment for Neck Pain "

When writing copy for an advertisement of any kind, the key to creating great headlines is stressing the benefits of what someone will get as a result of using your product or services. People don't buy products or services. They buy the benefits of the products or services you offer.

Use power words like--you, how to, save, proven formula, announcing, just arrived, Introducing, remarkable, special offer, Important announcement, secrets revealed, discover how,etc for creating a powerful impact.

When trying to come up with Powerful headlines ask yourself, What are the benefits of what my product or service offers. Then construct your headline from that perspective.

When you've written your headlines ask yourself would this headline motivate me to want to know more. Does it pass the, "So what " test? The "So What" test is when your prospective customer would be tempted to say "so What" after reading one of your headlines.

I spend a lot of time talking about headlines because they are the most important element of your your advertisement or article. If the headline doesn't get the attention of the reader no matter how good your product or service is, they won't respond is you haven't aroused their desire to know more.

Sponsored Links