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New Age Marketing
Tips
Stop Being a Baby !
Or Learning how to market on the web...
By Otto Collins
When we decided we wanted to put a site up on the web we thought, Man, this
is great--now that we've got a web site, people are going to flock to our web
site, get to know us and our ideas on how to create outstanding relationships
and, as the saying goes, the rest will be history.
That wasn't exactly so.
Why Not?
Like anything else in life, when marketing on the web, there are certain
"irrefutable laws" that if followed, are sure to bring you success.
The trouble was when we first started on the web we didn't know what the
marketing "laws" were that would work regardless of who tried them.
My suggestion to anyone just starting out on the web who wants to be
successful is to do what we did and "Stop being a baby!"
When we first started out, we were literally just like a baby. On the web,
using the metaphor of the baby, we couldn't talk and we
couldn't walk. In plain English-- we needed help and we knew it.
If you are new to the web (or marketing for that matter) here are some
suggestions that will get you started in the right direction.
Stop Being a Baby !
When a baby is small, its needs must be constantly attended to. It needs to
continually learn and grow in order to be able to take care of itself properly.
When we all first start out on the web, this is the way we all are--helpless and
ignorant.
To become competent marketers on the web requires us to seek out the experts
and learn everything we can from the people who have done it.
Learning to market on the web is no different than needing to learn anything.
The internet is changing so fast that you don't have time to learn it all by
yourself.
You need help.
Our advice to you is to seek out the experts. Visit their web sites, join
their newsletter lists, get involved in marketing forums
and discussions. And finally buy and study as many Internet marketing courses as
are necessary to bring you up to the level of knowledge that will help you be
successful.
If there is one single book we would recommend on how to be successful on the
Internet, it would be Ken Evoy's Make your Site Sell.
More than anyone else, we have followed his advice and found it to be
incredibly valuable.
Ken Evoy's book, Make your Site Sell, truly is "the definitive work on
making your site sell." You can learn more about Ken and his Make your Site
Sell book at www.sitesell.com/collins.html
Learn from the experts and don't try to do every thing yourself. For example,
when we first started, we got help designing our first site. It was a good thing
we did because we had no idea what we were doing. The result was a much better
site than we could have ever done with our limited knowledge. It wasn't
just the help with creating the site but also the knowledge of the concepts that
"sell" a web site--like free reports.
Don't be afraid of calling on the experts for help. When we've gotten stuck,
I've called "experts" on more than one occasion and asked them for
help. Most of them, you'll find are most gracious and willing to help.
It's important to note-- that marketing on the web is also an area where
following your intuition will serve you well. Whenever you are trying to do
something and it just wont work, follow the energetic flow and really ask
yourself if this is something you want to do. It may be that there is a much
better way of doing what you are trying to do but just haven't figured out how
yet. What we have found is, that when there are major blocks in front of us, it
usually means we either need to find another way to do what we are trying to do
or what we are trying to do just isn't right at all.
Trust your inner wisdom and you'll be glad you did.
If you are interested in having your own web site or
transferring an existing domain to a new server, we recommend having your site
hosted by WorldProfit. Right now there are some fantastic
offers on web hosting being offered by WorldProfit. WorldProfit is the only
hosting company on the web that gives you the marketing support to get the
traffic you need to be successful on the web.
We are authorized representatives for and will be glad to help you however
possible. For details click here and we'll
help you find what's best for your needs.
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